We Are Ukraine
Digital media platform sharing Ukrainian stories with the world
Industry:
Media & Publishing
Year of release:
2022-2023
Project Overview
THE BRIEF
We Are Ukraine is a digital media platform created to share Ukrainian stories, perspectives and developments with an international audience.
I worked with the project for over two years as a graphic designer, creating digital content for its social media channels and supporting its visual communication. My role later expanded into UX/UI design, where I worked on the website structure, wireframes, prototypes and final interface design.
As the platform grew, the website needed a clearer structure and a more flexible visual system capable of supporting a large and constantly evolving volume of editorial content.
The goal was to redesign the experience around easier content discovery, improve navigation between topics and formats, and create a contemporary interface that could accommodate both everyday news and long-form storytelling.
Process
The website design process started with reviewing the existing platform, its content types and navigation to identify opportunities for improvement. From there, I worked on the information architecture, user flows and wireframes before developing the visual system and responsive UI. The final stage included creating an interactive prototype and preparing the designs for development handoff.
Ideation & Structure
Working with a content-heavy media platform meant designing for very different types of information, from breaking news and short updates to interviews, features and long-form stories.
We reorganised the information architecture, explored navigation and content relationships, and created wireframes and prototypes to define how users could move between topics and discover relevant stories without making the experience feel overloaded.
Visual Identity
The existing We Are Ukraine identity provided the foundation for the interface, while the website introduced a broader digital design system adapted specifically for editorial content.
Typography, colour, imagery and interface elements were developed into a consistent visual language that could support different content formats while keeping the experience recognisably We Are Ukraine.
Design Solution
The final interface combines a clear editorial hierarchy with flexible layouts designed around content discovery. Strong typography, imagery and modular content blocks allow stories to remain visually distinctive while maintaining consistency across the platform.
The redesign included comprehensive static pages (About Us, Team, Partners, FAQ, Support) and flexible dynamic templates for articles, special materials, analytical pieces, and project pages. These templates maintain visual consistency while providing content creators flexibility to present complex information in engaging, shareable formats.
Campaign Visuals
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