Project Overview
THE BRIEF
One Philosophy is a multidisciplinary consulting group working across strategic communications, research, reputation, leadership and organisational development. The project focused on designing a corporate website that clearly reflects the group's positioning, expertise and diverse portfolio of projects.
My role covered the full website design process — from information architecture and UX/UI design to building the final responsive website in Wix Studio.
The goal was to create a contemporary, structured and engaging digital presence while working within the established One Philosophy brand identity.
The website needed to clearly communicate the group's complex structure, bring its agencies, expertise and projects together within one consistent experience, and make a large amount of content easy to explore and manage.
Process
The project was developed through several stages, from defining the website structure to design, development and launch.

Ideation & Structure
I defined the content hierarchy, navigation and relationships between key sections, then created wireframes to establish page structures and user flows before moving into visual design.

Visual Identity
The established One Philosophy brand identity became the foundation for the website's visual direction.
I translated its typography, colour palette and graphic language into a flexible digital system, combining spacious layouts, strong editorial typography and restrained visual accents. The result preserves the character of the brand while creating a distinctive and contemporary digital experience.

Design Solution
The system was designed to work across a wide range of pages — from corporate information and expertise to projects, news and editorial content. Reusable layouts and responsive components maintain visual consistency while allowing different types of content to have their own structure.
The website was developed in Wix Studio with responsive layouts, CMS-driven content, dynamic pages, forms and custom interactions, making it easy for the team to manage and expand over time.



Campaign Visuals
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