Project Overview
THE BRIEF
AI Match Point is an initiative designed to connect Ukrainian businesses facing real operational challenges with AI teams capable of developing relevant solutions.
My role covered the visual direction, UX/UI design and website development, as well as supporting launch materials across presentation and social media formats.
The goal was to create a clear and engaging digital platform that could explain the initiative to two very different audiences: businesses looking for AI solutions and AI teams looking for real-world challenges to work on.
The website needed to build trust, explain how the matchmaking process works and guide each audience toward a dedicated application flow without making the experience feel overly complex.
Process
The project moved from defining the structure and user journeys to visual development, website implementation and launch support.
Ideation & Structure
The main UX challenge was to support two distinct user groups within one landing page while keeping the journey simple and intuitive.
I structured the content around separate paths for businesses and AI teams, created dedicated application forms for each audience and designed the flow so users could quickly understand the initiative, its value and the next step relevant to them.
Visual Identity
The visual direction was created to feel technological and forward-looking while remaining approachable for a broad business audience.
A dark visual base, bright cyan accents and metallic graphic elements helped establish a distinctive AI-focused identity, while clear typography and restrained layouts kept the communication easy to scan and understand.
Design Solution
The final landing page combines a strong visual identity with a clear content hierarchy and separate conversion paths for businesses and AI teams.
The interface was designed responsively and developed with dedicated application forms, automated email confirmations and supporting interactions. The structure keeps the value proposition visible throughout the page while making the application process straightforward for both audiences.
Campaign Visuals
To support the launch, I extended the visual identity across presentation and social media formats, creating a reusable presentation template and a set of promotional assets for posts and stories.
The goal was to keep the project visually consistent across every touchpoint and make the campaign easy to adapt for future communication.
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