Project Overview
THE BRIEF
Advisly is an AI visibility platform that helps businesses understand how their brands and products appear across LLM-generated answers and identify opportunities to improve their position.
My role covered several interconnected areas of the product: developing the brand identity, refining the platform’s UX/UI and component system, designing and building the marketing website, and creating digital visuals for the platform’s launch campaign. The goal was to bring these touchpoints into one consistent visual language while making a relatively complex AI product easy to understand.
Process
The project evolved across several connected workstreams, from shaping the visual identity and product UI system to designing the marketing website and supporting its launch. The process combined product interface work, web design and development, with some stages running in parallel to keep the brand consistent across every touchpoint. This approach allowed the visual system to evolve alongside the product and be applied consistently across the platform, website and launch communication.
Ideation & Structure
The project required aligning several different product touchpoints around one clear visual direction. I explored the structure and hierarchy of the marketing website alongside the existing platform interface, looking for ways to simplify complex information and create a consistent experience between the product and its public-facing communication.
For the website, several structural and visual directions were explored through wireframes and mockups before the final approach was selected and developed into an interactive prototype.
Visual Identity
The Advisly identity was built around a clean, technology-focused visual language that feels approachable rather than overly technical. The system combines a deep navy base with white and soft backgrounds, while bright green acts as the primary accent and reinforces the idea of growth and progress.
The identity includes the Advisly wordmark and a compact AI monogram, supported by Golca typography and a flexible colour system designed to work across the platform interface, website and digital communication. The selected logo direction was developed from several initial concepts and prepared for different sizes, backgrounds and use cases.
Design Solution
The design solution brought the Advisly platform, marketing website and brand into one consistent visual system, making a complex AI product easier to understand and use.
Brand System
Created a flexible visual identity with a logo, colour palette, typography and supporting graphic elements.Product UI
Developed reusable components and interface styles to establish consistency across the platform.Website Design
Turned a complex AI product into a clear, structured and conversion-focused marketing experience.Development
Built the bilingual responsive website in Wix Studio with interactions and microanimations.
Campaign Visuals
The visual system was extended beyond the product and website into the platform’s launch campaign. I created a series of digital campaign assets for social media and advertising, adapting the Advisly identity to different messages, formats and stages of the launch.
The campaign combined bold typography, product interface fragments and concise messaging to communicate the idea of AI visibility quickly while maintaining a recognisable connection to the platform. Static creatives were complemented by short motion content and product-focused video materials.
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